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Search Engine Optimization Methods

Optimizing your site and link structure can bring you the best targeted traffic you've ever seen!

Link Structure

First your site's link structure. Your site's pages should not have more than 50 links each. Second, any one page on your site should be linked to every other page also known as mesh topology. These are the first steps toward implementing SEO methods on your site. To succeed in SEO you must next consider the naming structure of your url, not just the top domain name. We need to have each url as closely related to it's page contents as possible. This must be done in concurrent with keeping a low word count and using popular keywords. The links on your pages are divided into to categories. Outbound and Same Domain. Spiders follow the links to other pages on your site or to pages on a different domain.

Web page Content

A principle of SEO is to keep low saturation in all aspects, while getting the point across to visitors and spiders. Not an easy task! Your content's structure is the key to pulling relevant ads and/or converting visitors. No more than 3% keyword density in your entire body. The first line of text should include top keyword or phrase. Your outbound and same domain links anchor text(text representing link) will be included in the SE spider's calculation of keyword density. You should not combine the percentage. Outbound Links should be under three percent density and the same for same domain, 6% anchor text keyword density for all links.

Content Comprehension

Human visitors are important to base your site's interaction on, but don't forget the search engine spiders! When coding your pages or purchasing a pre-written script you want to use or look for search engine friendly languages. HTML, PEARL, and PHP are the most popular with search engines. Avoid using scripts such as, Javascript, VBscript, etc., because they are like a foreign language to the search engine spiders. Your content must change at least weekly to provide fresh content for the spiders. The search engine spiders visit sites, frequently, when their content constantly changes. An easy way to accomplish this is to include content related rss feeds on your site's pages. For this technique to work you must display the feeds in a SE friendly language. Now just build your incoming links.

Author: Marcus Christopher

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