So often I talk with small business people who are worried that they need more customers and do not quite understand how to market their companies to get the most bang for their buck. One very inexpensive thing you can do is to use flyers to promote your business and I am not suggesting you run around town and put flyers on everyones windshield wipers as that really ticks people off big time. What I am saying is that if you are careful to hand out flyers in strategic places and to other small businesses in your area you maybe surprised how many new customers those flyers will bring in. It is always suggested that on any flyer that you put some sort of discount coupon and it is also advised that you put an expiration date on that same coupon, as this creates a sense of urgency. I know so far you are saying you have gotten nothing out of this article, as all those things are common knowledge? Indeed they are but I am just warming up you see. You should have young people wearing polo top logoed shirts with your company name on them cruise the soccer fields and baseball diamonds and talk with spectators and hand them flyers. You should also go to business office complexes in your area. Many of these people may live outside town and not even know your business exists. So, please consider all this in 2006. |
