author.com
  Main Page :> About Us :> Place Your Link :> Privacy of Info :> ToS :> Submit Article
Search:   
 
 

A Brief History of Creation

How is there something from nothing? The Holophanic loop logic provides a new paradigm, a consistent ... - Clara Szalai
 

TV Video of How to Make a Suicide Bomb?

May I please ask why we are putting video footage of the woman who tried to blow her self up as the ... - Lance Winslow
 

Writing Articles For The Web That Get Read Is Easy When You Know This

Writing articles for the web is a learned skill. And you can learn it. In fact, you can master it. O ... - Karen Fritscher
 
 

The Piano Wizard Inside of Us

What are the requirements to become a good piano player, or a piano wizard? Many people say that you ... - Guiller A.
 

Maximizing Web Traffic Using Article Directories

Building Website traffic through article writing and submission has become one of the prime strategi ... - Michael Saunders
 
 

Main Page » Art & Culture » Writing & Editing
 

2 ??Must Know?? Copywriting Secrets that Guarantee Success!

 
Copywriters often disagree on whether a short sales piece with lots of white space is better or whether long and detailed is the way to go. The long and short of the debate is this' what type of buyer are you targeting?

There are basically 2 kinds of buyers.

1. The Impulsive Buyer
This is the kind of guy with 'places to go and people to see' and not a whole lot of time to do it in. Typically, he'll skim the headlines and subtopics, glance at the photos and captions, and make a snap decision.

2. The Analytical Buyer
This group of buyers believes that the proof is in the details. They'll read everything' including the fine print.

It stands to reason that successful copy will address the needs of both buyers' regardless of length. Let's look at what you need to do to reach both buyers.

How to reach'.

The Impulsive Buyer

1. Use attention getting headlines and sub headlines.
2. Capitalize of graphics that enhance your message'
Photos
Captions
Varying fonts and font sizes
Shading
Use Bold Headlines
Highlight with shaded areas or bullets

The Analytic Buyer

1. Use the headlines, sub headlines, and graphics for the impulsive buyer as guides. Add the detailed information the analytic buyer needs under the proper heading, and you've got a winning marketing piece that is guaranteed to be successful

Inside knowledge of how your potential buyers react is the key to getting their attention' and extra income. The fact that the needs of the impulsive buyer and the analytical buyer overlaps is a bonus for you, the copywriter!

Author: Allyn_Cutts
 
Author Bio:

Who is Allyn Cutts, and why should you care? Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers. Allyn is a marketing and sales fanatic, providing measurable marketing solutions that drive huge results for small-to mid-size business clients. Allyn works personally with clients to design and deliver off-line and on-line direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at www.AllynCutts.com and you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays. Submitted with Article Distributor.

 
 
 

Related Articles

 
Tips On How To Write A Simple Article
 
2 ??Must Know?? Copywriting Secrets that Guarantee Success!
 
What Article Submissions Can Do For Your Company!?
 
The Heart Effect: Startling New Information About How Music Affects Your Health
 
Old Man Jay [Poem: Written 1960/61; #8, Jr High School Days]
 
Can't Write Articles For Links? Write code!
 
Working With Words: The Basics
 
Oil Painting Portraits
 
Benefits of Collective Shopping
 
New to Article Writing - Start Here
 
 
 
Get 3 way links
 

Fashion & Lifestyle

Education & Learning

Games & Play

Society & Issues

Realty & Property

Travel & Accommodation

Hygiene & Health

Healthcare & Treatment

Banking & Finance

Business & Services

Eating & Drinking

Adventure & Sports

Law & Politics

Recreation

Art & Culture

Automotive

Children

News & Media

Self Help

Home Family & Garden

Careers & Employment

Computers & Software

Research & Science

Shopping & Auction

 
Main Page :> Privacy of Info :> ToS  
Copyright © 2008 www.authorspoint.com